Established in 1911, JJ Hat Center ® is New York’s oldest hat store. For over one hundred years, offering excellent customer service and expert advice to help all customers find hats to suit their individual style, to make a statement, or dress fashionably.
We strive to make your hat buying experience memorable and enjoyable. Providing you with New York City's biggest selection of head-wear, with high-quality hats in stock at all times.
The connections between Italians and Americans go back hundreds of years.
NYC honored Giovanni da Verrazzano naming our beautiful harbor bridge after him.
Thursday, Sep 12 through Sunday, Sep 22 NYC is celebrating the Feast of San Gennaro, with most activities happening in "Little Italy".
If you want to attend in style, we recommend a classic fedora, in straw or felt.
Alternatively, you can wear a fashionable cap.
Feel free to come in for inspiration,
and have a wonderful festival!
and many more.
Tip of the hat to all Grandparents!
We welcome Malachi, our high school Summer intern 2024, to the team.
He will be supporting us in August.
A big thank you to all parents!
Thank you to Sam, our high school intern.
He is approaching the 1st year anniversary at JJ Hat Center.
We also thank our summer students and graduates from
Fashion Institute of Technology FIT.
As the renovation continues, the
JJ Hat Center letters got repainted.
And we had new shelves installed:
Here is our youngest "Hat Model",
he took possession of Grandpa's hat:
That is #GrandpaCore at its best ...
plundering Grandpa's closet.
And following please find a few pictures
of JJ Hats available exclusively in-store:
Looking forward to welcoming you at
310 Fifth Avenue
New York, NY 10001
To all customers, gentlemen and gentlewomen,
of all ages, from NYC, the Americas, and
around the globe:
One of the pleasures at JJ Hat Center is the variety of customers, and their needs and wants.
Your choice of headwear might be an expression of your style.
Or it might be a fashionable addition to your wardrobe.
Or you might be looking for protection from the cold, the rain, the sun.
We gladly provide all, along with humble advice, if so desired.
And quite a few NYC and American companies and media look to JJ Hat Center for advice on both, style and fashion, like the NYT, Inside Edition; as well as Broadway, Opera and Movie productions.
Thank you all for your patronage and business.
Here you will see one of the most prestigious, luxurious, top line Panama hats.
Some call these Montechristi.
For you we reserved eight (8) Prestige Panama Bogart hats:
These hats are handmade, of Montecristi Panama straw of the finest quality, with more than 30 weaves per inch. The weaving is flawless.
This summer hat with a classic black grosgrain band, and a comfortably thin sweatband is featherlight.
This artisanal hat protects you against the sun.
And it is a unique addition to your wardrobe.
You can get your size in-store only, at:
310 Fifth Avenue
New York, NY 10001
New Look
We unveiled our new JJ Hats store-front sign.
JJ Hat Center on screen and stage, in the press
As a New York hat company, we are privileged to have the Metropolitan Opera as customers of ours.
If you are in town, please visit The Metropolitan Opera at Broadway and Lincoln Square. The performances are unforgettable, and make memories of a lifetime.
Recently, we are also honored to have our hats on stage on Broadway, used in the musicals "Girl From The North Country" and "MJ: The Musical", as well as on the sets of recent film/TV productions "Bupkis", "Dutchman" and "The Marvelous Mrs Maisel".
Click to read The New York Times article
The Blacklist (TV Show)
Season 1 Episode 2
JJ Hat Center has had a long standing relationship with the successful TV show "The Blacklist". Not only did the store provide hats for each season, it also featured in an episode with our very own staff member, Roderick (left), starring in the show alongside James Spader (right).
YelpClick to visit the Yelp page for JJ Hat Center
Tripadvisor
If you are in between hat sizes, try our cork sizing to make adjustments.
Circumference in cm | 15 | 15,5 | 16 | 16,5 | 17 | 18 | 19 | 20,5 | 22 | 23 | 24 | 26 | 27 |
Size | 4 | 4,5 | 5 | 5,5 | 6 | 6,5 | 7 | 7,5 | 8 | 8,5 | 9 | 9,5 | 10 |
Children | S | M | M | L | L | XL | XL | - | - | - | - | - | - |
Women | - | XS | XS | S | S | M | M | L | L | XL | XL | - | - |
Men | - | - | - | - | - | - | S | S | M | M | L | L | XL |