Established in 1911, J.J. Hat Center ® is New York’s oldest hat shop. For over one hundred years, we have prided ourselves on offering excellent customer service and expert advice to help all our customers find a hat that suits their individual style. We strive to make your hat buying experience memorable and enjoyable while providing you with New York City's biggest selection of head-wear, with over 10,000 high-quality and responsibly sourced hats in stock at all times. Whether you are visiting our store, or are interested in purchasing a hat from afar, our expert staff is always available to answer any questions.


Father's Day

Next Sunday is Fathers' Day.
If you do not have a present yet,
following, please, find a few suggestions.
For the lover of convertibles and alike
a cap from finest Nappa leather:
maybe with matching Nappa leather gloves:


Or a Driver Cap in Vichy Cashmere/Silk by JJ Hats:
Or a Herringbone Silk Driver Flat Cap by Stetson:

There are many more Summer hats, caps, scarves, and bandanas in-store.
To all fathers, sons and daughters, have a lovely Fathers' Day next Sunday!


Tribeca Film Festival June 5-16

More here:

Hats have been fundamental in movies.

From Charlie Chaplin and Buster Keaton,


to Peaky Blinders (starts shooting 9/2024).

In time for the festival we restocked our shelves with fashionable, stylish Summer headwear, in finest silk, linen, straw, viscose, ...


Wishing all attendees a wonderful time in the city!

NY Fleet Week 

This is fleet week, we welcome all sailors.

Sorry, no sailor hats at JJ Hat Center.
And we just sold out of Sou'westers again.
Yet, you may want a white JJ Hats,

or have a look at our JJ Hats caps, for example:


Stanford Students at JJ Hat Center

Wednesday, we had the pleasure of hosting Professor Steven J. Zipperstein of Stanford University with some of his students.
They enjoyed their visit:
And we thank Professor Zipperstein and his students for their interest, politeness, and their purchases.

JJ Hats caps

In April we launched JJ Hats, in-store only.

Following please find 4 of 23 (!) styles:




All made in Europe, Germany, of the finest materials,

like Linen, Silk, Cashmere, Llama, Harris Tweed,

and blends.

Please come to 310 Fifth Avenue,

to see all, and try them on. 

Customers with new hats

Occasionally, customers take pictures with new hats.
Or, if one of our photography people is around,
we take them, like the ones below.
Related we recommend, you see and listen to Elvis Costello.
He will be performing with Daryl Hall at Radio City Music Hall
In case you want NYC style comedy
(not for everyone!), see Dice Clay 
Thank you for your patronage

Sunday is Mothers' Day

Already, wishing all Mothers, sons and daughters a wonderful day.

Should you celebrate with a picnic in one of the many great parks of the city, please, make sure to wear sun protection.


Or another straw hat:

Enjoy a great Mothers' Day!

JJ Hats Summer Hats & Caps

You can now find the JJ Hats caps and hats in store. 




Looking forward to seeing you!

Cinco de Mayo - Mexican Palm

Coming Sunday, our Mexican neighbors are celebrating Cinco de Mayo.

Usually a great party in the city.

Should you be missing appropriate hats, come by the store.

For you we have the Outdoor Mexican Palm by JJ Hats:


Looking forward to wonderful celebrations. 

Statement, Style and Versatility. JJ Hats gladly provides all

The much anticipated, handmade JJ Hats straw hats are now available.

Exclusively at:

JJ Hat Center 
310 Fifth Avenue 
New York, NY 10001

Come and browse the entire collection for the right fit.

Balancing Fashion & Style

One of the pleasures at JJ Hat Center is the variety of customers, and their needs and wants.

Your choice of headwear might be a an expression of your style.

Or it might be a fashionable addition to your wardrobe.

Or you might be looking for protection from the cold, the rain, the sun.

We gladly provide all, along with humble advice, if so desired.

And quite a few NYC and American companies and media look to JJ Hat Center for advice on both, style and fashion, like the NYT, Inside Edition; as well as Broadway,  Opera and Movie productions. 

Thank you all for your patronage and business.

Summer Silk, Linen, Nappa and more

Finally, Monday it was above 60°F.

In time, we filled our shelves with stylish goods of finest silk

dark red



and soft Nappa leather.


All perfect for the season.

And, coming soon are JJ Hats for summer. 

Tartan Day

Today, our Canadian neighbors are celebrating Tartan Day.

The appropriate headwear could be:




Alternatively, you can celebrate the Scottish heritage with a Harris Tweed hat.

You can find them here.

Happy Tartan Day!


Patriots on Broadway

On April 1st - no joke - Patriots premieres at the Barrymore Theater. The show is a great success in London already. Now you can see it on Broadway, the cast wearing hats purchased from us:







Come visit and browse our Irish Caps in celebration of St. Patrick's Day at:

JJ Hat Center, NY
310 Fifth Avenue
New York, NY 10001

Spring / Summer 2024 around the corner

You can start the upcoming season, with one of the most prestigious, luxurious, top line Panama hats.

Some call these Montechristi, they sell out extremely fast.

For you we reserved eight (8) Prestige Panama Bogart hats:


These hats are handmade, of Montecristi Panama straw of the finest quality, with more than 30 weaves per inch. The weaving is flawless.

This summer hat with a classic black grosgrain band, and a comfortably thin sweatband is featherlight.

This artisanal hat protects you against the sun.

And it is a unique addition to your wardrobe.

You can get your size in-store only,


310 Fifth Avenue

New York, NY 10001

More new Spring/Summer headwear is on the way for Mid-March.


Famous women wearing hats / Women's History Month
For decades famous, successful women have been wearing, what many consider, men's hats.

Women like Greta Garbo, Marlene Dietrich, Diane Keaton, Rhianna, Zoe Kravitz, Tyra Banks, Lauryn Hill, Beyonce, etc.

You can find examples here:

Come celebrate Women's History Month in style, with us, at:

JJ Hat Center
310 Fifth Avenue
New York, NY 10001 


Happy Presidents Day:
Our presidents are famous for wearing hats.
Abraham Lincoln's famous top hat is out of fashion.
More contemporary, fashionable hats and caps, 
and wool knits - perfect for current snowy Winter conditions -  
you will find at 
310 Fifth Avenue
New York, NY 10001
Celebrate warm, celebrate in style!


Frosty Temperatures Call For Warm Knit Hats

Frosty temperatures and wintry weather have come to visit New York City. Thankfully, we have a fresh batch of knit hats, scarves and gloves in a wide array of colors and materials to help keep you toasty, warm and stylish on these frigid January days.

These are not your run-of-the-mill hats. Our premium knit hats are made from the finest cashmere and merino wool for the softest feel, minimal to no pilling and superior warmth.

Get directions to our store by clicking here

National Hat Day

We here at JJ Hat Center believe that every day is a hat day, but today is 'National Hat Day'. So, we invite you all to celebrate accordingly, and come pick out a brand new chapeau for the occasion!

Winter JazzFest NYC

Hats and Jazz are a harmonious pair, and we here at JJ Hat Center are more than a little excited about New York's upcoming Winter JazzFest. For those of you lucky enough to be in attendance this year, do stop by JJ Hat Center and we'll make sure you're dressed sharply for the occasion.

Getty images / Kevin Mazur / Jay-Z & Diddy

New Year, New Look

We are very proud to unveil our new JJ Hats store-front sign. 

Happy New Year

Wishing you all a very happy and healthy New Year.

New Year's Eve in NYC

Don't forget your headwear when watching the ball drop.
It's going to be a cold one, so wrap up warm and ring in the new year in style!

Evelyn joins the team

Please welcome Evelyn, as the newest member of the JJ Hat Center team! Evelyn is currently a student at the renowned Fashion Institute of Technology here in New York City, and she will be joining the team at our Fifth Avenue store on Fridays, Saturdays and Sundays. We firmly believe that supporting institutions such as FIT is one of the best ways to ensure that we continue having the most knowledgeable and expert staff in the business as we continue the high standards of New York's oldest hat shop.

Holiday Opening Hours


Jeff Goldblum / In-Style Magazine


Our Holiday Window at JJ Hat Center, Fifth Avenue

First Snow-Fall in NYC November 2023

Winter is on its way, as we welcome the first snow-fall in the approach to winter here in NYC. Grab a new hat, and keep warm this season.

JJ Hat Center on the screen and stage

As a New York hat company, we are privileged to have the Metropolitan Opera as customers of ours.

If you are in town, please visit The Metropolitan Opera at Broadway and Lincoln Square. The performances are unforgettable, and make memories of a lifetime.

Recently, we are also honored to have our hats on stage on Broadway, used in the musicals "Girl From The North Country" and "MJ: The Musical", as well as on the sets of recent film/TV productions "Bupkis", "Dutchman" and "The Marvelous Mrs Maisel".

Extended opening hours on Sundays

As of Sunday, November 26th, our Fifth Avenue store will be open from 12pm - 6pm. We look forward to welcoming you though our doors.

Our shelves are stocked and ready for the holidays

Come by the store Mon-Sat 10am-6pm / Sun 12-6pm (Closed Thanksgiving Day)
Photo Credit: Townsend
Visual merchandising: Leron

JJ Hat Center opening hours this upcoming Thanksgiving week

Welcoming Sam on Sundays - November 2023

Today, Sunday, November 12th, our summer intern 2023, Sam, a 4th generation hat lover, starts as a paid intern on Sundays.

Tip of the hat, Sam, for starting early in life.

One of the current owners started his career as a University intern at the 1st Stetson store.

JJ Hat Center - Reception - October 2023

Click to view picture gallery


The New York Times

Click to read The New York Times article

The Blacklist (TV Show)

Season 1 Episode 2


JJ Hat Center has had a long standing relationship with the successful TV show "The Blacklist". Not only did the store provide hats for each season, it also featured in an episode with our very own staff member, Roderick (left), starring in the show alongside James Spader (right).



Click to visit the Yelp page for JJ Hat Center



Click to visit Tripadvisor page for JJ Hat Center

Sister Mag

Click to read Sister Mag article


Hat Size Guide
Using a tape measure, measure the widest part of your head (just above the ears and eyebrows) to the nearest 1/8th of an inch.
If you have not purchased a new hat recently, please remeasure your head, as sizes may change depending on hair style, weight loss/gain, and age.
Please also keep in mind that hat sizes vary depending on the manufacturer.

If you are in between hat sizes, try our cork sizing to make adjustments.


size guide


How do I measure my glove size?

Your glove size is measured with a flexible measuring tape. Measure around your dominant hand at the broadest point, excluding the thumb. Below you find an overview of the different sizes for women and men.


Circumference in cm 15 15,5 16 16,5 17 18 19 20,5 22 23 24 26 27
Size 4 4,5 5 5,5 6 6,5 7 7,5 8 8,5 9 9,5 10
Children S M M L L XL XL - - - - - -
Women - XS XS S S M M L L XL XL - -
Men - - - - - - S S M M L L XL
If you have a question, please email us